About us
Consumers are volatile creatures!
Buying one product today, another tomorrow. Using one store (or website) one day, a different one the next. The rapid pace of change will increasingly dictate your marketing.
GfK Panel Services keeps your finger on the pulse of the consumer goods and services sector.
By providing continuous detailed, up-to-date information on purchase behaviour of households and individuals. That way, your marketing is right on target from the start. Europe-wide and based on sound knowledge of the consumer.
Our services range from consultancy and research to data-gathering and analysis.
What they all have in common is best practice, by which we mean that they are all intended to provide sensitive, efficient and comprehensive management support. In particular, GfK ConsumerScan and GfK ConsumerScope keep you constantly in touch with demand for consumer goods & services.