Innovations Day 2010
Discover the innovations of GfK
GfK helps you solving your business issues and finding opportunities. We continuously develop and extend our unique services to do so. To give you an overview of our new services we have been developing, we hold:
GfK Innovations Day on 25th of March 2010
During this afternoon you will learn about our latest developments in shopper and consumer research.
Methodology:
- Household Panel quality management system.
- Consumerjury : individual Consumerpanel online.
New Tools:
- Advanced Business Solutions:
- Consumer Decision Hierarchy
- Promo Decomposition Model.
- Assortment Optimizer
- Media–link and Media–mix ROI
- Trade Marketing / Category Management:
- Retailer Strategy ECR : day to day category management
powered by GfK consumerscan
- Retailer Strategy ECR : day to day category management
New services:
- FMCG Ad Hoc
- GfK MarketingProfs
- GfK - Out of Home - panel
You can subscribe via following link: