Join our panel
GfK gathers information via its panels that consist out of households or individuals. These panels reflect a representative sample of the Belgian population.
ConsumerScan panel members are households equipped with home scanners (optical scanning terminals that read barcodes on product packaging). The panel members indicate their product purchases of fast moving industrial and fresh consumer goods, extending to food, hygiene, health, cleaning and fresh categories.
In addition to the information provided by the barcode, the panel members indicate the place of purchase, the price and quantity bought, the day and moment of purchase and the total amount spent on a shopping trip.
ConsumerScope panel members are individuals of 11 years and older. They indicate their product purchases and/or possessions of slow moving consumer goods, extending to textile, hygiene, health, toys, magazines, books, insurance, banking and many other durables and services.
On a special designed questionnaire, the panel member indicates the product category, the article, the brand, the place of purchase, the name of the shop, the price and quantity bought and the day of purchase.
If you are interested to join a panel, just choose one of the panels below for more information.