Consumer Evaluation Fashion Retailers 2009
Every year consumers evaluate fashion retailers in the upperwearbranche. Retailers are evaluated by means of a scope, on different aspects. These aspects have been evaluated on importance first. The results show essential information, which you as a retailer can use to position. The knowledge gained, will help you to better reach your audience with the right message.
The measured aspects are the following:
- Price
- Special offers
- Extensive collection
- Quality of the clothes
- Presence of the latest fashion
- Availability of the right size
- Expertise of staff
- Friendliness of staff
- Helpfulness of staff
- Clear presentation
- Store ambiance
The Consumer Evaluation Fashion Retailers 2009 consists of an extensive PowerPoint presentation. The dummyreport shows how the results are presented. Of course we can report to you personally to explain.
We provide the report at the attractive price of € 3.100.
If you are interested in the report or in a conversation with GfK, fill in the order form or contact Frank Casteels. The results are available mid-August.