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This sitemap provides a hierarchical overview of this website.

  1. Help
  2. Search
  3. Index
  4. Upcoming GfK events
  5. Publications
  6. GfK in the press
  7. Downloads
  8. About us
    1. Who are we?
      1. Panel & Marketing Services
      2. GfK Group
    2. Mission Statement
    3. Corporate values
  9. Domains of expertise
    1. Fast moving consumer goods
      1. Retail
      2. Food
      3. Fresh foods
      4. Household & personal care
      5. Out of home
      6. Multi-country data
    2. Slow moving consumer goods
      1. Fashion
      2. Telecom & new media
  10. Products & services
    1. Advanced Business Solutions
    2. Consumer diagnostic tools
      1. Standard GfK analyses
      2. Special GfK analyses
        1. Brand health check-up
        2. Buyers movement analysis
        3. Duplication analysis
        4. Gain & loss analysis
        5. HML analysis
        6. Till roll analysis
        7. Catman analysis
        8. Promotion efficiency analysis
        9. Global private label study
        10. HML drain off analysis
        11. Primary, secondary & tertiary shoppers
        12. Brand/shop loyalty analysis
        13. Fair share analysis
        14. Launching analysis
        15. Customer profile analysis
        16. Trial & repeat analysis
        17. Purchase frequency analysis
        18. Distribution analysis
    3. Definitions GfK measures
      1. Standard GfK measures
        1. Penetration
        2. Buyer share
        3. Occasions per buyer
        4. Volume per occasion
        5. Volume per buyer
        6. Volume per 100 households
        7. Volume share
        8. Value per occasion
        9. Value per buyer
        10. Value per 100 households
        11. Value share
        12. Units per occasion
        13. Units per buyer
        14. Units per 100 households
        15. Unit share
        16. Average price
        17. Decompostion of the market share
      2. Special GfK measures
        1. Penetration repeaters
        2. Buyer share repeaters
        3. Percentage single brand buyers
        4. Penetration non-repeat buyers
        5. Cumulative penetration
        6. Cumulative repeat
        7. Net recruitment
        8. Volume repeaters
        9. Volume share repeaters
        10. Value repeaters
        11. Value share repeaters
        12. Share of requirement
        13. Share of requirement repeaters
    4. Covered categories & channels
      1. Product categories
      2. Trade channels
      3. Breakdown levels
      4. Socio-demographic criteria
        1. Region
        2. Age of housewife
        3. Household size
        4. Social class
        5. Life cycle
    5. GfK brochures
    6. Book us
    7. GfK Seminars
  11. Order reports
  12. Jobs
    1. Vacancies
  13. Join our panel
    1. ConsumerScan panel
    2. ConsumerScope panel
  14. Contact us
    1. Directions
  15. Links
  16. Clients Day 2010
  17. Innovations Day 2010
  18. Retail Seminar spring 2010